The HORDALAND TOURIST BOARD coordinates tourism in Hordaland County. HTB is an active link between the regional authority and the industry and participates, along with tourist associations, destination companies, etc. in adapting and developing the tourist industry’s common product. The popular CAR WALKS CONCEPT is one example of a product that HTB is responsible for. HTB also participates actively in skill-raising initiatives, and participates in the planning work. HTB provides extensive information to the industry and among its production is the product manual, a photo CD, accommodation statistics, news bulletins and press releases. The HTB also coordinates marketing measures, especially for the Norwegian market.